Marketing Management(16th Edition)
Authors:
Philip Kotler, Kevin Keller, Alexander Chernev
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$171.48
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0135887151, 978-0135887158
Book publisher: Pearson
Book Price $171.48 : The 16th edition of 'Marketing Management' by Philip Kotler, Kevin Keller, and Alexander Chernev offers a comprehensive exploration of advanced marketing strategies and techniques essential for professionals and students alike. As a seminal work in marketing literature, this book marries theoretical foundations with practical applications, enabling readers to grasp both macro and micro aspects of marketing management. The authors delve into the core pillars of marketing, including consumer behavior, market segmentation, positioning, and the marketing mix, while integrating new-age digital marketing trends. Each chapter is meticulously curated to provide an in-depth analysis of modern marketing challenges and solutions, complete with a detailed table of contents to guide learners through its complex topics systematically. The book also serves as a valuable resource by including a solution manual and an answer key, facilitating readers in applying theoretical concepts to real-world marketing problems. Widely acclaimed in academic and professional circles, this edition emphasizes the importance of branding and customer value creation, offering insights into managing holistic marketing frameworks. Its reception has been overwhelmingly positive, making it a staple in marketing education. This edition is particularly suitable for courses on strategic marketing and integrated marketing communications, providing students with the tools needed to excel in the industry. In an era of digital transformation, understanding the principles outlined in 'Marketing Management' is crucial for success in competitive business environments. The cheap tactics shared within empower learners to study smarter, not harder or costlier.
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