Research Methods For Business Students(5th Edition)
Authors:
Mark Saunders, Philip Lewis, Adrian Thornhill
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 273716867, 978-0273716860
Book publisher: Pearson
Book Price $0 : Research Methods for Business Students by Mark Saunders, Philip Lewis, and Adrian Thornhill is a comprehensive guide designed to navigate the complex landscape of business research methodology. The book provides an in-depth look at different research strategies and the philosophical underpinnings that influence them. Key themes within this text include quantitative data analysis, qualitative research approaches, and the nuances of mixed methods research. The authors expertly discuss common challenges researchers face, such as ethical considerations in data collection and the importance of reliability and validity in research design. A unique feature of this book is its practical approach to applying theoretical concepts in real-world business research settings, making it a valuable resource for both novice and experienced researchers. The inclusion of a solution manual serves as a practical guide for students, offering an answer key to common research problems. A detailed table of contents allows readers to easily navigate through complex methodologies such as case study analysis and survey design. The book is well-received for its clarity and accessibility, often lauded as an essential resource for anyone embarking on a business research project. The engaging narrative and structured approach provide an invaluable blueprint for conducting effective business research. The cheap design and concise writing style help students grasp fundamental concepts more quickly.
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