New Products Management(11th edition)
Authors:
C. Merle Crawford, C. Anthony Di Benedetto
In Stock: 1 Left
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Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 007802904X, 978-0077729097, 77729099, 978-0078029042
Book publisher: McGraw-Hill Education
Book Price $0 : The 11th edition of 'New Products Management' by C. Merle Crawford and C. Anthony Di Benedetto is a comprehensive guide to navigating the complex processes of product development and management. This book is essential for professionals and students wanting to master the methodologies and concepts pertinent to bringing innovative products to market. Key themes include idea generation, concept evaluation, prototyping, and commercial launch, all framed within a strategic management perspective. A major focus is on creating value through understanding customer needs and leveraging cutting-edge research methodologies. The authors provide detailed solutions to management issues that practitioners might face, which can be found conveniently in the solution manual and further clarified through an answer key. The table of content is meticulously structured to guide readers through the multifaceted stages of product development, from initial idea conception to final product launch. The book has received positive reviews for its practical insights and the inclusion of real-world case studies that illustrate successful product management strategies. This edition particularly emphasizes sustainable development and the importance of integrating market feedback in all phases of product development. The text is suitable for use in educational settings, offering valuable materials for instructors and students alike. LSI Contextual Addendum: The book also delves into strategic innovation, cross-functional integration, and the importance of risk management and market research in product lifecycle management, fostering a robust understanding of market dynamics and competitive positioning. By combining thorough explanations with a cheap format, this book supports budget-conscious students.
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