1. Social commerce is a subset of e-commerce that is influenced by social networks and other online media. True or False?
2. Search engine optimization (SEO) is a method for improving the volume or quality of traffic to a Web site. True or False?
3. App-based marketing is not among the popular mobile marketing strategies. True or False?
4. All of the following are among the major models of B2B e-commerce except:
a. Seller-side marketplace
b. Buyer-side marketplace
c. Third-party exchange market-place
d. Merchant-side marketplace
5. One of the following B2C business model collects information on consumers and businesses and then sell this information to other companies for marketing purposes:
a. Subscription model
b. Infomediary model
c. Mixed model
d. Subscription model
6. The four pillars of hyper-sociality include all of the following except:
a. Tribe versus market segment
b. Human-centric versus company-centric
c. B2B versus C2C
d. Information channels versus network channels