1. Suppose your school wanted to launch a VOC program for its food service operations. Suggest types of information they could gather from students, other types of information they could get from their own records, and how they could combine these two types of information to get better insight into changes they should make. Be as specific as possible.

2. Do a Web search for “voice of the customer.”

(Use quotation marks to search for the exact phrase.)

Identify three vendors who provide a VOC program. Suppose you had to choose among them for a chain of electronics stores. Which program would you choose? Why?