Why or why not? Consider a book store that gives customers a card to be punched for
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Why or why not?
Consider a book store that gives customers a card to be punched for each book they buy. With ten punches, they get a free paperback of their choice. This low-tech system leverages the force of customer power: By promising customers future benefits, it reduces their motivation to switch suppliers even if another store sells books for less. How could a book store use technology to make this loyalty program more effective in retaining customers?
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The book store could consider implementing a datab...View the full answer
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Ali Khawaja
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Related Book For 
Principles of Information Systems
ISBN: 978-1133629665
11th edition
Authors: Ralph Stair, George Reynolds
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