1. These examples show people at different stages of their professional lives choosing to become business owners...
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2. What are the disadvantages of investing in a franchise?
3. Suppose that one of your friends who is about to graduate is considering purchasing a franchise. What advice would you offer him or her before signing the franchise contract?
Neil Erlich knew that he wanted to be an entrepreneur when he helped start a contracting business when he was just 14 years old. During his junior year at Sonoma State University, Erlich, with help from his father, a corporate executive, began investigating franchise options that would suit his interests and skills. They honed in on the automotive service industry and reviewed the FDDs of several franchises, including Meineke, Jiffy Lube, and Midas, before settling on Express Oil Change. Erlich was particularly impressed with the support that Express Oil Change offered its franchisees.
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Effective small business management An Entrepreneurial Approach
ISBN: 978-0132157469
10th Edition
Authors: Norman M. Scarborough
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