1. Using the data through 2001 in Table 5-12, develop a model to forecast the seasonally adjusted...
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2. Using the forecasts from part 1, forecast sales for the first nine months of 2002 by adding or subtracting the appropriate seasonal index in Table 5-11. Are these forecasts accurate when compared with the actual values?
3. Forecast sales for October 2002 using the same procedure as in part 2.
4. Compare the pattern of the retail sales data presented in Case 3-1A with the pattern of the actual sales data from 1992 through 1995 presented in Case 4-4 with the pattern of the actual sales data from 1996 through 2001 presented in this case.
In Case 4-4, Julie Murphy developed a naive model that combined seasonal and trend estimates (similar to Equation 4.5). One of the major reasons why she chose this naive model was its simplicity. Julie knew that her father, Glen, would need to understand the forecasting model used by the company.
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