1. Was Wrigley’s sponsorship of the song and later release of the jingle deceptive?
2. Discuss other examples of product placement—that is, brands appearing in songs, movies, television programs, or video games. Are these different than Mr. Brown’s and Wrigley’s “Forever”?

R&B singer Chris Brown’s “Forever” tune claimed the number-four spot on Billboard magazine’s Hot 100 in July 2008. “Tonight is the night to join me in the middle of ecstasy. . . . Cause we only got one night. Double your pleasure. Double your fun.” If that last part sounds familiar, it’s because it comes from Wrigley’s Doublemint gum’s timeless jingle. “Forever” is an extended version of a new Doublemint jingle, but it was released months before the commercial without indication that it was also a commercial jingle. Actually, the song and the jingle not only share the “Double your pleasure/Double your fun” element, but the melody is the same. Mr. Brown was paid by Wrigley to write and perform the song and jingle.