Why is finding and implementing the right pricing strategy critical to a company's success?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:32 AM

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Why is finding and implementing the right pricing strategy critical to a company's success?

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Price is the only element in the marketing mix that produces revenue all other elements ...View the full answer

Principles of Marketing

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