In a small group, design a viral marketing campaign targeted to teens for a brand of soft

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In a small group, design a viral marketing campaign targeted to teens for a brand of soft drink. Discuss the challenges marketers might encounter when implementing this viral campaign.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:18 AM

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In a small group, design a viral marketing campaign targeted to teens for a brand of soft

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