1. What advantages does this new system from Direct Employers Association offer to big companies? What advantages does it offer to small companies?
2. How would you expect the introduction of this system to affect employers’ use of the various recruiting methods described in this chapter?
3. Imagine you are recruiting for a mechanical engineering job at a small manufacturing company in North Carolina and have decided to post the job opening on this system. What information would you want to include in order to present your position most effectively to desirable candidates?

Bill Warren founded an early online job board in the 1990s, helped kick-start an industry, and was president of Monster.com , one of the leading Internet career sites. But these days he’s not very happy with the results. So he’s taking another crack at it, going after Monster, Career Builder, and similar commercial job sites. Warren is starting a nonprofit job listing system that could lower the costs that employers pay to list positions and make the process easier and more fruitful for applicants.
He has the enthusiastic backing of hundreds of large companies, including IBM Corp., American Express, AT&T Inc. and Johnson & Johnson, the kinds of employers that spend hundreds of thousands of dollars a year searching for new talent.