1. What are McDonald's Canada core brand values? Have these changed over the years? 2. McDonald's did...
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2. McDonald's did very well during the recession in the late 2000s. With the economy turning around for the better, should McDonald's change its strategy? Why or why not?
3. What risks do you feel McDonald's Canada will face going forward?
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Krishnavendra Y
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Related Book For 
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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