Marketers have different views of how to position a brand. Some value structured approaches such as the
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The best way to position a brand is through a structured approach versus the best way to position a brand is through an unstructured approach.
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Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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