1. What are some of the things that successful MNCs do to effectively motivating European employees? 2....

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1. What are some of the things that successful MNCs do to effectively motivating European employees?
2. What kinds of incentives do scientific and technical employees respond to that might not be as meaningful to other categories of employees?
3. What advantages might employees see in working for a truly global company (as opposed to a North American MNC)?

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