1. What do you know about this Student?
2. Why is it important to retain Davis’ goodwill?
3. What are your purposes in writing.?
4. Who is (are) your audience(s)? What characteristics are relevant to this particular message? If you are writing to more than one reader, how do your readers differ from each other?
5. What information must your message include?
6. What advantages or reader benefits can you stress?
7. What objection(s) can you anticipate from your reader(s)? What negative elements must you deemphasize or overcome?
8. How does the context affect reader response? Status of the economy? Morale? Relationship of writer and reader? Any special circumstances?