1. What do you think accounts for the trend of declining sales among newspapers? Could newspapers have planned for this? Explain your answer.
2. If you were responsible for corporate planning at one of the major newspapers, what process would you put in place to forecast what is likely to happen in the future? What types of plans would you put in place to ensure the newspaper remains profitable? How would you handle the unpredictable? Explain you answer.
3. What should firms do when they realize that their customer base, such as subscribers and advertisers in the case of newspapers, seem to be dwindling year after year? Can you think of another industry where a similar situation is occurring? Explain your answer.