Taste of Muscat is a reputed chain of restaurants operating in Oman. Assume You are working as a management accountant for this restaurant chain which is specialized in all types of Arabic food. Your business has several restaurants in city centres. Due to the corvid 19 pandemic, the sales of your business have decreased significantly, and your management decided to start an online order and fast delivery system for your restaurant. The managing director asked you to write a report on how the restaurant can use the concept of benchmarking in the process of planning its online delivery system.

Currently, Taste of Muscat does not have any website for online orders or any infrastructure for delivery.

Your report should discuss how all four types of benchmarking can be used in setting up a strategic plan for an online restaurant and delivery system.