1. What motivates most Washburn Guitar employees?
2. What kinds of guitars do employees most like to produce?
3. What is the connection between quality guitars and workforce motivation?

“It’s a labor of love,” said Gil Vasquez, Washburn Guitar production manager.
“It’s a piece of art,” says Eric Karol, Washburn floor manager. “I tell them to treat each guitar they’re working on like they’re making it for themselves.”
“I would say 95% of the employees that work at U.S. Music (parent of Washburn Guitar) play an instrument and it really improves the quality of all of our instruments because they have a passion for what they are doing.” said Kevin Lello, Washburn Guitar VP of marketing.