1. What social and mobile media tools is Red Bull using? 2. Evaluate Red Bull's social media...
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2. Evaluate Red Bull's social media marketing strategy using the 4-E framework?
3. How should Red Bull assess the effectiveness of these campaigns? Describe how they should respond to insights gained by this assessment.
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1 The Red Bull Stratos project A video taken from the camera mounted on Baumgartners helmet targeted extreme sports fanatics on its YouTube channel On ...View the full answer
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