1. What types of decision-making rules can be used for selecting a digital camera? How would they apply to this case?
2. How can consumers deal with the problem of missing information for one, or several, of the alternatives?
3. What role does the brand name of a camera play in the selection process?
4. Compare two popular websites, such as www.bestbuy.com and www.myproductadvisor.com, on their presentation of alternatives and explanation of differences between cameras. How helpful do you find these sites to be?