1. What was the primary target market that was discovered by DDB in the video? 2. Create...

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1. What was the primary target market that was discovered by DDB in the video?
2. Create a value proposition statement for JCPenny based on what you saw in the video.

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:23 AM

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1. What was the primary target market that was discovered by DDB in the video? 2. Create...

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1 Angela Talley discovered that JCPenny should be targeting working mothers in the ...View the full answer

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