1. Which of the three strategies described in this chapter are these companies using? Explain.
2. What advantages does successful execution of their strategies produce for Book Soup and Bogdan Reels?
3. What are the risks associated with the strategies of these companies?

Most entrepreneurs who launch businesses face established rivals with greater name recognition, more resources, bigger budgets, and existing customer bases. How can a small start-up company compete effectively against that? It all boils down to creating a winning strategy and then executing it. The entrepreneurs profiled here developed strategies for their companies that set them apart from their rivals and gave them a competitive edge in their respective markets.