1. Which organizational structure described in the chapter does Volkswagens customer oriented structure most closely resemble? 2....
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2. How might such a structure help or hinder entry into new markets?
3. Does a matrix or customer-oriented structure lend itself better to forming joint ventures and alliances?
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1 Volkswagen has pursued an ongoing global strategy that emphasizes both centralization and regional ...View the full answer
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Related Book For 
International Management Culture, Strategy, and Behavior
ISBN: 978-0077862442
9th edition
Authors: Fred Luthans, Jonathan Doh
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