Question: 1. Which sales technique discussed in Chapter 16 best describes the one used by Joel? Explain. 2. Why might Joels sales technique be considered manipulative?

1. Which sales technique discussed in Chapter 16 best describes the one used by Joel? Explain.
2. Why might Joel’s sales technique be considered manipulative?
3. In the context of this marketing situation, can the argument be made that Don is a “vulnerable” consumer? Explain.
4. Does Don have a “true” need? Or is Joel creating an artificial one?

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