1. Who are the stakeholders in this case, and what are their stakes?
2. What social responsibility does the firm have for the environment? How would you assess the firm’s CSR using the four-part CSR definition presented in Chapter 2?
3. Identify the different competing “standards” at issue in this case. Which standard seems most defensible for this company considering all factors?
4. How should Kirk reconcile his personal thinking with the thinking being presented by the firm’s management?
5. What should Kirk do? Why?

Kirk was a bright individual who was being groomed for the controller’s position in a medium-sized manufacturing firm. After Kirk’s first year as assistant controller, the officers of the firm started to include him in major company functions. One day, for instance, he was asked to attend the monthly financial statement summary at a prestigious consulting firm. During the meeting, Kirk was intrigued at how the financial data he had accumulated had been transformed by the consultant into revealing charts and graphs.