1. Why did Toyota want to enter a joint venture with GM? 2. Why did GM want...
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2. Why did GM want to enter a joint venture with Toyota?
3. Does the willingness of Japanese workers to devote their working lives to a company make it impossible for American companies to achieve similar levels of productivity and quality?
4. Why did Toyota use a higher level of automation in their Kentucky plant than NUMMI had?
5. Why did GM use a lower level of automation in their Saturn plant than NUMMI had?
6. Briefly, what was the value to Toyota of what they learned from NUMMI?
7. What basic factors kept Saturn from becoming profitable?
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Related Book For
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
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