1. Why has Salesforce.com been so successful? What did the company do well when it created and...

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1. Why has Salesforce.com been so successful? What did the company do well when it created and expanded its product offerings?
2. What are some of the challenges Salesforce.com faces in the near future?
3. What other products and services might Salesforce.com offer next? Why?
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Marketing Management

ISBN: 978-9332557185

15th edition

Authors: Philip T. Kotler, Kevin Lane Keller

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