1. Will the market for Sandersons product continue to grow in the years ahead? 2. Given the...

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1. Will the market for Sanderson’s product continue to grow in the years ahead?
2. Given the company’s success, what sources of competition should he expect?
3. What steps would you recommend that he take to protect his company from the onslaught of competition that is likely to come?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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