1-800-Flowers Story: Identify the types of consumer segments used by this company to build revenue. What other...

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1-800-Flowers Story: Identify the types of consumer segments used by this company to build revenue. What other segments might be profitable?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:16 AM

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1-800-Flowers Story: Identify the types of consumer segments used by this company to build revenue. What other...

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In this story founder Jim McCann used data mining software from SAS to identify dif...View the full answer

E Marketing

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