Discuss the basic legal implications associated with the policies of dual distribution, price discrimination and vertical integration

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Discuss the basic legal implications associated with the policies of dual distribution, price discrimination and vertical integration through acquisitions and mergers.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:00 AM

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Discuss the basic legal implications associated with the policies of dual distribution, price discrimination and vertical integration

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In dual distribution if the manufacturers own outlets are given preferential treatment over independ...View the full answer

Marketing Channels

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