Question: Your firm is planning to develop a customer relationship management (CRM) initiative after it moves into international markets. One way to understand the similarity or
Your firm is planning to develop a customer relationship management (CRM) initiative after it moves into international markets. One way to understand the similarity or dissimilarity of markets and cultures is to use Hofstede's cultural dimensions, based on scores for 56 countries. Hofstede's cultural dimensions can be found using the search term "56 countries" at globaledge.msu.edu/ibrd (and check the box "Resource Desk only") to access the Geert Hofstede Resource Center and then the link called Hofstede Scores. The Power Distance Index (PDI) can be valuable in developing a CRM strategy. What are the five countries scoring lowest on Hofstede's PDI? Are these countries on the same continent? Are they geographically close?
Step by Step Solution
3.52 Rating (172 Votes )
There are 3 Steps involved in it
A recent search found the countries with the five lowest PDI sco... View full answer
Get step-by-step solutions from verified subject matter experts
Document Format (1 attachment)
169-B-M-M-P (134).docx
120 KBs Word File
