A college education comes pretty close to a true service. Discuss the four main characteristics of service

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A college education comes pretty close to a true service. Discuss the four main characteristics of service – intangibility, inseparability, perishability and heterogeneity – as they pertain to a college education
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Entrepreneurial Small Business

ISBN: 978-0078029424

4th edition

Authors: Jerome Katz, Richard Green

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