The following entrepreneurs are conducting marketing research. Can you tell if they are doing primary or secondary research? 

1. Carolyn counts the cars in line at the bank’s drive-up window.
2. Ellie locates an article in Marketing News that shows the market size for skateboarders.
3. Gil shifts through last year’s sales numbers to see who his best customers are.
4. Norm asks all his friends and relatives to fill out his survey.
5. Leo spent a couple hours on the Internet checking out his competitor’s offerings.
6. Troy purchases a dataset from a marketing research firm.
7. Rosa hires a marketing research firm to find out if she should consider franchising her business.