A health club has 2 employees who work on lead generation. Each employee works 40 hours a week and is paid $20 / hr. Each employee identifies an average of 400 possible leads a weeks from a list of 8,000 names. Approximately 10 percent of the leads become members and pay a one-time fee of $100. Materials cost $130 / week, and overhead costs are 1,000 per week.
Calculate the multifactor productivity factor for this operation in fees generated per dollar input.