A market researcher analyzing the fast food industry noticed the following: The average amount spent at a

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A market researcher analyzing the fast food industry noticed the following: The average amount spent at a fast-food restaurant in California was $3.30 with a standard deviation of $0.40. Yet in Georgia, the average amount spent at a fast food restaurant was $3.25 with a standard deviation of $0.10. What do these statistics tell us about fast food consumption expenditures in these two states?
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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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