Question: A study analyzed a pharmaceutical firm's costs to develop a prescription drug and receive government approval. An article in the Wall Street Journal describing the

A study analyzed a pharmaceutical firm's costs to develop a prescription drug and receive government approval. An article in the Wall Street Journal describing the study noted that included in the firm's costs was "the return that could be gained if the money [used to develop the drug] were invested elsewhere." Briefly explain whether you agree that this return should be included in the firm's costs.

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