a) What is a focus group? b) Design 10 open ended questions to use in a customer

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a) What is a focus group?
b) Design 10 open ended questions to use in a customer focus group to determine a retailer’s customer service gap and make improvements.
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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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