a. What kind of information do you think Tesco gathers? b. How do you think Tesco has
Question:
a. What kind of information do you think Tesco gathers?
b. How do you think Tesco has motivated over 12 million customers to sign up for its Clubcard program?
c. What can Tesco accomplish with the Clubcard data it collects? Think in term of strategy and competitive advantage.
d. What are some of the disadvantages to the Clubcard program?
Read the case study: "The use of IT at Tesco."
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Step by Step Answer:
a The Clubcard application filled out in the store captures data such as customer names addresses household size ages of children dietary preferences and income levels When the Clubcard is used to qua...View the full answer
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Related Book For 
Accounting Information Systems
ISBN: 978-0134474021
14th edition
Authors: Marshall B. Romney, Paul J. Steinbart
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