Access the 2011 consolidated financial statements for Rogers Communications Inc. by going to the investor relations section of the company's website. Answer the questions below. For each question, indicate where in the financial statements you found the answer, and/or provide a brief explanation.
(a) Are the company's operating segments based on product lines, geographical areas, or some other factor?
(b) Does the company provide disclosures about major customers? If so, what is the nature of the disclosure?
(c) Which of the operating segments is the biggest in terms of revenues?
(d) Which of the operating segments reported the highest percentage of growth in revenues from the previous year and what was that percentage? Based on this growth rate, approximately how many years will it take for the sales of this segment to double?
(e) Which of the operating segments is the biggest in terms of profit?
(f) Which of the operating segments reported the highest percentage of growth in profit margin from the previous year?
(g) Which of the operating segments is the biggest in terms of assets?
(h) Which of the operating segments reported the highest percentage of growth in return on assets from the previous year?