According to Cynthia Crossen (1994, p. 106): “It is a poller’s business to press for an opinion whether people have one or not. ‘ Don’t knows’ are worthless to pollers, whose product is opinion, not ignorance. That’s why so many polls do not even offer a ‘don’t know’ alternative.”
a. Explain how this problem might lead to bias in a survey.
b. Which of the Seven Critical Components would bring this problem to light?