Advertising is said to be a deposit in the brand equity bank, but only if the advertising

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Advertising is said to be “a deposit in the brand equity bank,” but only if the advertising is “strong.” Explain.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:41 AM

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Advertising is said to be a deposit in the brand equity bank, but only if the advertising

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Brand equity is the set of positive associations around a brand leading to repeat ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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