Why do customers expect more choice and flexibility as to how products and services are made available

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Why do customers expect more choice and flexibility as to how products and services are made available to them?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 01:59 AM

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Why do customers expect more choice and flexibility as to how products and services are made available

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As the text aptly point out customers now expect far more and better channel choices for gaining acc...View the full answer

Marketing Channels

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