After watching the video on snack foods in China, discuss the following: 1. What strategy are American

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After watching the video on snack foods in China, discuss the following:
1. What strategy are American companies employing in China?
2. How does Frito Lay’s approach impact their business?
3. Based upon your answer to question #1, what organizational structure is appropriate?
4. What will determine the American snack companies’ success in China?
5. Will a localization strategy provide a sustainable competitive advantage for American companies?

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Global Business

ISBN: 295

3rd Edition

Authors: Mike W. Peng

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