Age and lifecycle changes have a dramatic impact on the many types of products we purchase and

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Age and lifecycle changes have a dramatic impact on the many types of products we purchase and consume. Go to Jeep's Web site (www.jeep.com) and examine their complete product offering. How has Jeep tried to reach consumers of all ages and stages of the lifecycle, especially mature consumers?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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