Alamo Rent-A-Car executives believe that Alamo accounts for about 50% of all Cadilacs which are rented. To

Question:

Alamo Rent-A-Car executives believe that Alamo accounts for about 50% of all Cadilacs which are rented. To test this belief a researcher randomly identifies 20 major airports with on-site rental car lots. Observers are sent to each location and instructed to record the number of rental company Cadillacs observed in a four-hour period. About 500 are observed, and 30% are observed being returned to Alamo Rent-A-Car. What are the implications of this finding for the Alamo executives’ belief?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

Question Posted: