An architectural design firm is faced with a decision as to which projects to bid on for
Question:
a. Assuming no uncertainty in profits, investment, or design time, what is the maximum profit the firm can achieve, and which projects should it select? Note: this solution must not use more investment capital or design time than is available.
b. Represent the uncertainty in profits, investment, and design time using normal distributions, with standard deviations of 5 percent of the mean for profit, 10 percent for the initial investment, and 15 percent for design time. Determine the maximum expected profit the firm can achieve under these assumptions, and which projects it should select. Note: this solution must be such that the investment and design time constraints are violated no more than 5 percent of the time.
Step by Step Answer:
Management Science The Art Of Modeling With Spreadsheets
ISBN: 1301
4th Edition
Authors: Stephen G. Powell, Kenneth R. Baker