An enthusiastic junior executive has run a test of his new marketing program. He reports that it
Question:
a) If instead he had used an alpha level of 5%, is it more or less likely that he would have rejected his null hypothesis? Explain.
b) If he chose the alpha level 7.2% so that he could claim statistical significance, explain why this is not an ethical use of statistics.
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Related Book For
Business Statistics
ISBN: 9780321925831
3rd Edition
Authors: Norean Sharpe, Richard Veaux, Paul Velleman
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