An understanding of Maslows hierarchy of needs and theory of motivation has a direct influence on advertising

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An understanding of Maslow’s hierarchy of needs and theory of motivation has a direct influence on advertising strategy.” Explain.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:12 AM

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An understanding of Maslows hierarchy of needs and theory of motivation has a direct influence on advertising

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Consumers tend to be influenced by their emotions Therefor...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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