What challenges are affecting the current practice of advertising? In particular, why is effectiveness important to advertisers?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:18 AM

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What challenges are affecting the current practice of advertising? In particular, why is effectiveness important to advertisers?

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Effective ads are ads that work that is they deliver the message the advertiser intended and consume...View the full answer

Advertising & IMC Principles & Practice

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